An Asset, sometimes referred to as a 'token' or a 'coin', is simply a unique name reserved for use by a user on the platform. Assets can be sent back and forth on the bitcoin network similar to the way users send Bitcoins back and forth to one another.
Assets can be used for almost anything you can think of. Assets are currently being used to create and publish content, plan events, collect donations, develop games and applications, reward customers, share with friends and family and much more!
For more examples of how an asset can be used, please visit some of the "What Can I do Today?" pages in our Learn section.